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Shinkansen: SmartEX or the ticket counter

You want to book bullet train seats, unsure whether to use an app or a counter.

Use SmartEX if you are comfortable with an app, your group is small and your card works. Use a ticket counter if you travel with children or elders, want help seating everyone together or prefer a person to confirm details. Both give you reserved seats on the Shinkansen, the bullet train between major cities.

Here is how to choose.

What is SmartEX?

SmartEX is an online reservation service for the Tokaido, Sanyo and Kyushu Shinkansen, built for overseas visitors. Its official page lists payment by credit card, account registration, boarding with an IC card, discounts, group bookings and options for children 1.

Read the page for the current rules before you register. Rules and discounts can change.

What does a counter give you?

A counter gives you a person. You can ask for seats together, check child fares and confirm luggage space. It suits groups with young children or elders.

The cost is queue time and travel-day stress. Allow a buffer, and arrive early on busy days.

How do overseas cards and group bookings differ?

The SmartEX page lists credit card payment and group bookings 1. We have not verified which overseas cards are accepted, how many travellers one booking holds or how child fares work online.

Check those three points on the official site. If any answer is unclear, the counter is the safer route for a family.

Do you need to reserve seats?

On busy days, yes. JR Central notes all Nozomi seats are reserved during major peak periods 2. A reserved seat helps your group sit together and place luggage.

If you hold a rail pass, the Nozomi is outside the Japan Rail Pass. Pass holders add a special ticket of 4,960 yen for Tokyo to Kyoto or Shin-Osaka 3. Read is a rail pass worth it for your route.

Which should you choose?

Use this list.

  1. Small group, working card, app-confident: SmartEX.
  2. Children, elders or a large group: the counter.
  3. Big suitcases: read how to reserve oversized baggage first.
  4. Unsure: book the first leg at a counter, and test SmartEX on a quieter leg.

See Nozomi, Hikari and Kodama, reserved versus unreserved seats and luggage and oversized baggage reservations.

What should Malaysian travellers prepare?

Have your passport name ready. Know the number of adults and children, and each child’s age. Our child fares guide explains age bands.

Send us your route and we help you choose, using our Shinkansen glossary entry for the basics.

Send us your route, group size and dates. We tell you whether SmartEX or the counter suits your group, and we help you choose trains and seats.

Send your route and group

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Questions travellers ask

What is SmartEX?

SmartEX is an online reservation service for the Tokaido, Sanyo and Kyushu Shinkansen, built for overseas visitors. Its official page lists payment by credit card, account registration, boarding with an IC card, discounts, group bookings and options for children. Check the page for the current rules before you register.

Can I use an overseas credit card on SmartEX?

The official page lists payment by credit card, but we have not verified which overseas card types are accepted. Check the card list on the SmartEX site, or test the registration with your card a few days before you need the tickets.

Why might a family prefer the ticket counter?

At a counter you can ask a person to seat everyone together, confirm child fares and check luggage space. It suits groups with young children or elders, or anyone unsure about an app. The cost is queue time, so allow a buffer on travel days.

Do I need to reserve seats at all?

On busy days, yes. JR Central notes all Nozomi seats are reserved during major peak periods. Reserved seats help your group sit together and place luggage. If you hold a Japan Rail Pass, the Nozomi is outside the pass.

Sources

Figures are checked against these sources and dated so you can see how current they are.

  1. SmartEX official siteaccessed 2026-10-20
  2. JR Central, Shinkansen timetableaccessed 2026-10-20
  3. Japan Rail Pass official siteaccessed 2026-10-20

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